HOW TO SUCCESSFULLY RUN FACEBOOK ADS
In this present days of social media advertising, Facebook has played a vital role in this aspect with over 2.3 billion active users, It is the behemoth social network.
Facebook ads are one of the easiest and most trackable online advertising, and the awesomeness part of it is that it is also optimizable.
REASON FOR CHOOSING FACEBOOK ADS
There is quite a reason why Facebook ads are preferred over other advertising networks. Those reasons are apparently known to us but for those who are still wondering why am going to explain in the section below.
Facebook is one of the top third sites in the world having about 2 billion active users. Having this number of active users makes it an opportunity for an online marketer to use it as a medium of getting a large audience. Facebook ads are one of the most preferable ads networks so far because of their large audience, this serves as an opportunity to get more sales on your goods or service.
Facebook ads are also known for is flexibility. Using Facebook ads you have total control of your ads. You will have the chance of controlling your ads including selecting the location you want your ads to show to, including the age range you want, and also gender which is prominent to your goods and service.
One of the problems internet marketers faced while trying to run ads service is the issue of payments, I could vividly remember I also faced the same problems when I was trying to run ads on the ads network, the problem I was facing is that my ATM card wasn’t accepted but later on I quite using the ads network. But the story using Facebook ads is totally different, Facebook ads have one the easiest payment gateway. Once you have a valid credit card and it is found, you are good to go with your advertisement.
You will get accurate statistics with Facebook ads. Facebook ads have easy to use dashboard which will enable you to get reliable and accurate statistics on the ads you are running.
One of the reasons why we run Facebook ads is for our goods or service to get international recognition and also for our brands to be well known globally. All these features are associated with Facebook ads. All you have to do is to run Facebook ads select your desired location and your
TO GET TRAFFIC OR MORE SALES
We all want to get more traffic on our web or mobile site and also get more sales of on our goods, one the ways to get this is by running ads. Facebook ads are one of the best ads to get the more traffic you require.
I was having about 1k traffic on my site before running Facebook ads, and weeks after running the ads my traffic increased from the initial 1k daily visitor to above 5k daily visitors. Once you advertise on the right platform such as Facebook, you will definitely get a better result.
FUNDAMENTALS OF RUNNING FACEBOOK ADS
1. YOUR GOALS
One of the fundamentals of running Facebook ads is that you should have a goals
Goals??? Yes goals, in order to run successful Facebook ads you must be able to answer this question. What did u want your ads to do? Do u want more sales, more followers, more engagement, more traffic, or more like? One of the most reasons we run Facebook is that one of the above listed. No matter what your goal is, Facebook has a marketing objective for you!
There are different marketing adjectives you can choose from. They each correspond to different end goals. If you want more people to click on your website, you’ll run a traffic campaign. Likewise, if you want to generate sales, you’ll run a conversion campaign so you just have to choose the one that meets your goals
2. TARGETING YOUR AUDIENCE
According to statistics released by Facebook, they have over 3 billion active users monthly ranging from different countries, you have to select your target country.
Targeting the right audience plays a major role in running advertisements on Facebook. If the wrong audience is targeted this won’t yield a good result, your sales, engagement, or traffic may not increase as it should, so make sure the right audience is targeted to increase productivity. Also, make sure the correct parameter is used because there are some products that are mainly meant for some age range for example running a Facebook ad to increase your sale of video games and you selected age range of 50-70 of ages, this Facebook ad won’t yield a better result of the wrong parameter of age ranges, so you have to be careful and follow the guard for running your effective Facebook ads.
3. USE ATTRACTIVE AND EYE-CATCHING PICTURES.
One of the ways to successfully run Facebook ads is by using a catching picture. A single picture is worth a thousand words they say. A potential customer might scroll right past your ad without reading it if the image doesn’t catch their eye. In other to prevent this from happening you are advised to use an attractive image for your ads and also this image must be relevant to the content of your proposed Facebook ads.
4. INSTALL CONVERSION PIXELS
Facebook pixels is one of the tools for running successful Facebook ads
Some of us may be wondering what pixel means, pixel is a written code that can be embedded into one site.
It allows you to track conversions and re-market your leads. Facebook pixels allow you to track and interact with your potential customer and your site, Facebook pixels give the opportunity to see which ads people clicked, and also you will be able to know which device they are using. This Facebook pixel allows you to manage your ads effectively.
GETTING STARTED WITH FACEBOOK ADS
Facebook ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you’ll find them here.
HERE IS HOW TO RUN FACEBOOK AD
1. CHOSE THE RIGHT OBJECTIVE,
To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app, or increased brand awareness.
This is an important factor to consider when running a Facebook ad. Choosing the right audience will definitely increase your sale or website traffic.
Decide where to run your ad
For a better result, ones make must be very careful about where he or she runs its Facebook ad, you must choose where your products or services are needed for a better result.
The most reason people prefer Facebook ads to all other ad services is the issue of budget, setting your budget for Facebook ads is pretty simple, you can run Facebook ads for as little as $5.
You have to select one out of the provided format for your Facebook ads
After all the necessary settings, cross-check it maybe there is no error or mistake, after all this, you can now place your order.
Manage your Facebook ad.
What next is to manage your ad,
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