As we all know Instagram is one of the most popular social media to this day, Instagram is also known as IG or insta.
Instagram was now owned by Facebook inc. The photo and videos Sharing network service was created in the year 2010 by Kelvin Systrom and Mike Kreiger
The social media giant get its popularity after it was officially launched in October 2010 having over one million registered members in just two months and 10 million registered members in a year, and as of May 2019, Instagram is having one billion users.
Over the years people have been using Instagram for various reason but since 2016, Instagram introduced the use of Instagram business account . in this article I will be discussing how to create a business account on Instagram.
Creating business account on Instagram is not hard as you may think.
So before creation of the business account on Instagram I will highlights some of the benefits of creating business account on Instagram.
Instagram business profile was introduced in 2016 and since then many business owners as decided to switched from their personal profile to Instagram business profile.
Must reason some people switched to Instagram business account is simply because Instagram personal account should be used for sharing personal and family matters while the Instagram business account is used for gathering audience for your service or for brands awareness also to gain customers.
Benefits of having an Instagram business account
Before switching to Instagram business account you should probably know the benefits of having it.
Here are some of the benefits of having an Instagram business account
1. Access to Instagram insights.
Instagram insights was an added feature for an Instagram business account which allows the business owner to manage their business account very well.
It show your performance over the previous week which include: number of posts ,impression, reach, profile reach, website click and also email click.
You also have detailed info about your followers such as their location, gender, age, and also when they are most active.
2. Your Niche will show on your profile
Another advantage of creating a business account on Instagram is because of your industry will show in your profile. When you linked your Facebook page with your business account on Instagram the industry you selected when creating the Facebook page will automatically appear on your business account on Instagram.
3. Enable to add contact button
An Instagram business account allows you to add a contact button to your profile which will allow your customers and other people to be able to connect to you with your submitted contact details either your email or phone number and also show your location on the map.
4. Ability to share links
One of the most annoying thing about Instagram, from a marketing point of view, is that you generally can’t use clickable links. But with this option provided for business account on Instagram you will be able to share links with your post.
The ability to add links to Instagram Stories is not for all business accounts on Instagram, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature.
5. It enable you to advertise and make promoted post on Instagram.
Creating a business account on Instagram come with lots of other benefits which include you to be able to advertise your products ( or make ads) and make promoted post.
For you to create ads on Instagram you must operate on Instagram business account.
6. Scheduling and posting videos and photos directly from third-party software.
This new feature was recently announced January 2018, Instagram make it possible to post it for you to share your videos and picture directly from third party software like Tailwind.
There are just a couple of conditions. One being that you MUST have an Instagram business account. So, if the contact options and analytics didn’t seal the deal for you, I bet this did!!
If you’re ready to take the plunge and prepare for true Instagram scheduling (of photo AND video), let’s do it!
ADVANTAGES OF AUTO-POSTING AND SCHEDULING POSTS ON INSTAGRAM BUSINESS ACCOUNTS.
This feature is online available on Instagram business account. One of the smart moves made by Instagram is the allowing of scheduling post
No more device notifications! No more missed posting or interrupting your weekend to complete your Instagram post. No more resorting to shady tools to auto post to Instagram at the risk of losing your account. Not that you would, of course!
HOW TO CREATE INSTAGRAM BUSINESS ACCOUNT
The following is the procedure to be taken while opening Instagram business account.
1. DOWNLOAD INSTAGRAM APP
The first thing to do when opening an Instagram business account is to download the Instagram app from the play store for android users or from app store for iPhone users if you don’t have it on your device initially.
2. CREATING AN ACCOUNT USING EMAIL
After downloading the app, the next thing to be done is to create an account on the downloaded Instagram app using your email address. You are advised to use your business email,
3. CHOOSING USERNAME AND PROFILE SETTING
The next thing for you to do is to choose a username. Choosing a username for your Instagram business account isn’t hard, if the account is for your business you should probably use your business or company name as your username for example if you own or you are creating business account on Instagram your username should be the company name eg “WEBSOLUTION”.
4. FIND FACEBOOK FRIENDS AND CONTACT
This is also easy but if your Instagram account is a company account you are advised to skip this process and do it later when another required setup is been done.
5. UPLOADING PROFILE PICTURES
It’s picture time!! You have to pick a picture as your profile picture. This picture you are picking should be your company logo or something recognizable that’s associated with your brand if you don’t have a logo.
Since this is not a personal Instagram account avoid the use of selfies or group pictures
Once your profile picture is uploaded, you’ll be asked if you want to save your info. This will make future logins faster. You can opt to save, or you can hit “Skip” again.
6. COMPLETE YOUR PROFILE
Click on the profile button on the footer right to see your account option, click on the “Edit Your Profile” button. This is where you complete your profile info.
You have to Fill out your bio and contact information. This is the only place on Instagram that allows you to use a clickable URL. For example, if you were to post a URL in the comment of a photo you post, people won’t be able to click it, so don’t waste your time.
So make sure you put your URL in this section.
The above is just a simple steps to create Instagram business account for your brands or company and even for personal use.
STEPS TO CONVERT YOUR NORMAL INSTAGRAM ACCOUNT TO A BUSINESS ACCOUNT
In this paragraph, I will explain simple way to convert you normal person Instagram account to a business account for more features.
1. From your existing Instagram account which is personal account from Instagram mobile app, tap on settings. (If you don’t have a profile yet, install Instagram on your device and follow the prompts to create a personal profile).
2. Tap or click on edit
3. Click on “switched to professional account”
4. You have to choose business in this section to be able to convert your personal Instagram account to an Instagram business account
5.On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
After this simple setup, you are now a proud owner of an Instagram business account